Custom Search

Tuesday, September 30, 2008

Mermaid Jingle Jam: Getting Creative With Videos Can Help Stop Hunger

Chicken of the Sea and Feeding America have formed a partnership in creating a contest which is being dubbed "Mermaid Jingle Jam," where people are asked to join a video contest to help stop hunger.

The video above is a Mermaid Jingle Jam Video Contest Montage. (YouTube URL here)

As Hunger Action Month ends, Feeding America has sent out a news release to remind people there are still ways to help fight hunger, including the online video contest dubbed Mermaid Jingle Jam.

The contest asks people to create a 30-second-90-second video and jingle which incorporates "Chicken of the Sea's original jingle lyrics and a new verse using key themes," and contestants can win individual prizes as well as putting seafood into the hands of hungry Americans.

The Feeding America food bank in the hometown of the winner will receive $100,000 worth of Chicken of the Sea seafood.

Feeding America Spokesperson Ross Fraser says, "We've seen some really creative entries, and we are excited about the contest because it provides a fun and unique way for people to get involved, while helping raise awareness about the issue of hunger in America."

Contestants have until Nov. 7 to upload a video at

Sample videos and a compilation of current entries can be viewed at

The first 100 valid entries will receive iPod shuffles(R) and the next 50 valid entries will receive $10 iTunes(R) Gift Cards. In addition to the $100,000 worth of seafood for their local food bank, the grand-prize winner will receive a celebrity-style trip to Universal Studios Hollywood(SM), complete with a behind-the-scenes tour, airfare, hotel and dinner at a Hollywood hotspot.

All participants must be registered Mermaid Club members and meet all eligibility requirements to enter.

You can find out more about Feeding America at their website and more about Chicken of the Sea at their website.