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Thursday, January 26, 2012

Newt Gingrich Campaign's Unique Usage Of Social Media: Newt 2012 Influencers

By Susan Duclos

The Newt Gingrich campaign has been very active in using social media in their campaigning efforts and via Twitter, they posted a link to another unique type of campaign effort they named the "Newt 2012 Influencer."

There is a choice given of whether the announcements automatically get posted to the social networks your choose to include or whether you wish to approve those announcements before being posted to your choices of social media networks.

Once a user signs up, the page offers statistics on how many links the user has shared, how many clicks per link and how many total clicks.

Easy steps, via

  1. Sign up to be an Influencer by clicking on the sign-up widget below. This takes just a few seconds. Specify which social networks you’re interested in sharing our information on.
  2. Once we publish new and interesting articles and stories that match your preferences you’ll get an email about the latest news and we will ask if you would like to share it on the social networks you selected.
  3. After you agree, with your approval, the content gets automatically shared to your networks right from your email. You never even have to log in! Your friends will see that you’ve shared this contact with them and have a chance to learn more about Newt.

Just another example of how social media like Twitter, Facebook and others are becoming an effective campaign tool for candidates.

[Update] The email sent after signup:

Dear Susan Duclos,

Thank you for signing up to be an Influencer for Newt 2012. We really appreciate your support! As a registered Influencer you are able to help us share new and interesting content on your various social networks. The way that this works is very simple:

1. You will receive an email notification whenever new content is posted that Newt 2012 would like your help sharing. This email will provide you with information about the content and provide you with an opportunity to view it on the website, so that you can decide if it is something you would like to share with your network.

2. Depending on your preferences, you will click a link in the email to either approve the content to be shared (if you have chosen to approve everything), or to opt-out of having the content shared (if you have chosen to auto-post everything).

3. That's it! If at any time you wish to stop sharing content altogether you simply have to log back into SocialToaster and update your preferences. You can do this by returning to the Newt 2012 website and logging back in.

Newt 2012

If at any time you wish to stop sharing content altogether or change your preferences, simply log back into SocialToaster at

You are receiving this email because you signed up to participate as an Influencer for Newt 2012 on their website. This service is provided to you through If you do not wish to participate in this service you may click here to cancel your participation: