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Friday, April 24, 2009

It Isn't 'Television' It Is 'Obamavision'

Taking over the prime time slots, preempting network's signature shows, costs those networks quite a bit of money. Nine to ten million dollars and this is the fourth time he will be doing so in the last three months.

President Obama might take an additional $9 million to $10 million out of the purse of the broadcast TV industry when he stages another of his news conferences next week to talk about his efforts to bail out the banking and automotive industries.

In fairness, he'll probably talk about heath care, Iraq and Bo, as well.

Obama's camp is asking for the 8 p.m. hour this coming Wednesday. That date, not coincidentally, marks his 100th day in office. He is expected to use the news conference to take control of the inevitable 100-days-in-office news-cycle blather -- first-100-days navel-gazing being a time-honored journalistic tradition.

Sadly for broadcasters, April 29 -- Wednesday -- also falls in the May sweeps ratings derby, which started last night. In honor of the sweeps, networks had scheduled actual original episodes of scripted shows Wednesday at 8 -- except NBC, which had planned to air a "Law & Order" rerun.

I keep hearing people say "not again!!!!", yup, he is doing it again folks.

One might think he likes to see himself on television and loves having a captive audience.

Oh well, there is always cable for those sick and tired of seeing him when they turn their favorite shows on.