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Friday, September 16, 2011

Ford TV Ad: 'I wasn't going to buy another car that was bailed out by our government'

Video below (32 seconds):

[Update]9/27/11- Ford pulls add after pressure from White House and YouTube pulls video above. Below is a Fox News report that shows complete Ford Ad.

Another video of the Ford anti-bailout ad was uploaded to YouTube, found here. [End Update]

Text via US News & World Report:

His name is Chris. After he sits down the "reporters" bark "Chris, Chris." One asks him to explain why "was buying American important to you."

"I wasn't going to buy another car that was bailed out by our government. I was going to buy from a manufacturer that's standing on their own: win, lose, or draw. That's what America is about is taking the chance to succeed and understanding when you fail that you gotta' pick yourself up and go back to work. Ford is that company for me."

This is pure gold for Ford from an advertising standpoint, separating themselves from other companies that needed the government to bail them out.

Hot Air's Ed Morrissey wonders if there isn't a political message in there as well.

But it also feels like something more than just a sales pitch, too. The statement that America is about taking risks and enduring failure rather than expecting government to bail everyone out sounds more like a big thumb in the eye of the Obama administration, whose latest jobs bill keeps extending unemployment benefits, and which continues to propose spending billions on subsidies for businesses that can’t succeed on their own — like Solyndra.