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Tuesday, August 25, 2009

Beck Boycott Doesn't Affect Fox Channel Revenue

While companies have stopped advertising their products on the Glenn Beck show after he called Barack Obama a racist, Fox News has not lost any money, because those ads are just being used on other Fox shows.

While the advertising boycott has generated substantial media coverage, Fox News said it has not impacted the network’s revenues or Beck’s audience. "The advertisers referenced have all moved their spots from Beck to other programs on the network so there has been no revenue lost," a spokeswoman said.

Better yet, for Beck, it certainly hasn't hurt his audience any either.

The flap that ensued did not appear to dampen Beck’s viewership. This month, his show has averaged 2.25 million viewers, 99% more than tuned in during the same period last year, when the network aired “America’s Election HQ” during the time period. And his ratings are up from July, when Beck's program averaged 2.05 million viewers. Fan websites such as Defend Glenn have called for viewers to fight back against the advertising boycott, and some media veterans have denounced the tactic as a suppression of free speech.

The fact that this boycott hasn't hurt Fox nor Beck, seems to confuse some.

Here are some simple facts to answer to those confused.

Companies are business to make money. Fox News is one of the most watched channels. While some corporations do not want to be associated with overly political views, they do want to advertise where the most people will see those advertisements, hence making their money.

It is called Capitalism, look it up.

In the meantime, for Beck, it is business as usual.