This is the thinking behind a powerful new anti-Barack Obama ad that seeks to tap not the nation's anger but its sadness.
"Mourning in America," which is hitting the national airwaves, is a poignant takeoff of Ronald Reagan's iconic "Morning in America" ad. Whatever one's political affiliation, it is impossible to watch this new ad and not feel, well, sad.
Brilliant.
Everyone's angry. But anger is cheap and tired. Rode hard and hung up wet, as we say down South. Most Americans are also sad. The always bountiful America seems on the edge of famine, spiritual if not literal, though the latter seems all too possible as jobs disappear and businesses close.
The ad, which can be viewed on YouTube, cites the latest unemployment and foreclosure statistics, and other facts that illustrate the rupture of the social contract -- the idea that our children could, should and would do better than we. Or at least as well.
Video below:
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