The ad below hits the South Carolina airwaves this week.
Script of ad, via TIME's The Page.
Obama supported the Wall Street bailouts… So did Romney.
Obama gave us radical Obamacare… that was based on Romneycare.
Obama’s a liberal on social issues.
Romney once bragged he’s even more liberal than Ted Kennedy on social issues.
Why would we ever vote for someone who is just like Obama?
When we can unite around Rick Santorum. And beat Obama.
These are specific points and reasons why many conservatives have been against a Romney nomination, and linking Romney's own record regarding bailouts, reminding South Carolina voters that Obamacare used Romneycare as a building block, has a good chance to chip away at Romney's South Carolina numbers.
The takeaway from this ad is powerful in it's simplicity- Voting for Romney is the same as voting for Obama.
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