5PM – P2+ (25-54) (35-64)
Glenn Beck– 3,040,000 viewers (888,000) (1,385,000)
Situation Room—688,000 viewers (141,000) (271,000)
Hardball w/ Chris Matthews—536,000 viewers (139,000) (217,000)
Fast Money—215,000 viewers (55,000) (80,000)
Prime News–267,000 viewers (97,000) (109,000)
An advertising boycott against Fox News host Glenn Beck has succeeded in keeping most major sponsors from running commercials on his show even as the controversial commentator's viewership has grown.
Beck attracted 2.81 million viewers Monday, his third-largest audience since his show launched on Fox News in January, according to Nielsen Media Research data provided by the network. On Tuesday, nearly 2.7 million viewers tuned in, his fifth-largest viewership to date. And the conservative host got a plug from former vice presidential nominee Sarah Palin, who urged people to watch his program in a post on her Facebook page.
What happens when a boycott not only fails to hurt the intended victim but instead increases his popularity?
Depends who you are, but to those who arranged the boycott of advertising on his show, they keep pushing the boycott and making Beck's ratings go even higher.
The boycott of Beck's show has also not hurt Fox News at all, evidenced by the latest news of Fox beating CNN and MSNBC in audience draws.
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