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Sunday, July 06, 2008

Republican National Committee Launches $3 Million Energy Ad Campaign Against Obama

The RNC has launched a ten day, $3 million campaign ad, aimed at attacking Barack Obama on his energy stances. The ad launched during the Saturday night baseball games and will be shown in the key swing states of Michigan, Ohio, Pennsylvania and Wisconsin.

Showing that John McCain and the Republican National Committee plan to make these states a part of their drive to retain the White House in November.

It is a 30-second ad (shown above, called "Balance" and the text is as follows:

“Record gas prices, a climate in crisis. John McCain says solve it now. With a balanced plan — alternative energy, conservation, suspending the gas tax AND more production here at home. He’s pushing his own party to face climate change.

“But Barack Obama? For conservation, but he just says no to lower gas taxes. No to nuclear. No to more production. No new solutions. Barack Obama: Just the party line. The Republican National Committee is responsible for the content of this advertising.”

The advertising effort is an attempt to exploit a rare -- and significant -- financial edge for Republicans. At the end of May, the RNC had $53.5 in the bank while the Democratic National Committee had just $3.9 million.

As Hot Air points out, Michigan, Pennsylvania, and Wisconsin are all states the Republicans lost in 2004 and Obama lost Michigan, Ohio, Pennsylvania to Hillary Clinton during the primaries.

All of these states are suffering financially from a loss of jobs and rising gas and food prices, to which this ad is geared to toward attacking Obama on his stances towards.

This follows the recent ad that the John McCain campaign released at the end of June called Dr. No, showing that McCain and the RNC are focusing on the issue of energy at a time when it is critically important and on the mids of Americans.

They are casting McCain in the light of wanting to make changes, even admitting that he is pushing his own party on the issue of energy, while nicknaming Obama as Dr. No and the candidate that keeps saying no to new ideas as well as thrusting the argument out that Obama is following the party line.

Whether this will work or not remains to be seen but the Obama campaigns initial response, is described as "A stunned skepticism," with one of his spokesmen, Hari Sevugan, saying "What we need to solve our energy crisis is an honest debate about the choices before us, not more attack ads that mislead voters about the facts."

The two ads mentioned above are not the first video ads to come out online with John McCain speaking about energy. It is a topic that it looks like they will be hitting hard on, consistently. The other one was called "Purpose".

The ad is above and the readers can decide for themselves if they think it will be effective or not.

I think it is important to make voters see who is producing ideas, whether we all agree with those ideas or not, and who is simply criticizing ideas without offering something new...other than raising taxes and taking more money from the pockets of people suffering from rising prices already.