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Monday, September 14, 2009

Trust In Mainstream Media At All Time Low

The news that the mainstream media is held in such low esteem and are judged to be too political based and not accurate should come as no surprise, but the numbers in the latest Pew Research article tells the story.

The public’s assessment of the accuracy of news stories is now at its lowest level in more than two decades of Pew Research surveys, and Americans’ views of media bias and independence now match previous lows.

Just 29% of Americans say that news organizations generally get the facts straight, while 63% say that news stories are often inaccurate. In the initial survey in this series about the news media’s performance in 1985, 55% said news stories were accurate while 34% said they were inaccurate. That percentage had fallen sharply by the late 1990s and has remained low over the last decade.


Most see the mainstream media outlets as nothing more than cheerleaders for their chosen political views instead of reporting just the facts.

Similarly, only about a quarter (26%) now say that news organizations are careful that their reporting is not politically biased, compared with 60% who say news organizations are politically biased. And the percentages saying that news organizations are independent of powerful people and organizations (20%) or are willing to admit their mistakes (21%) now also match all-time lows.

Republicans continue to be highly critical of the news media in nearly all respects. However, much of the growth in negative attitudes toward the news media over the last two years is driven by increasingly unfavorable evaluations by Democrats. On several measures, Democratic criticism of the news media has grown by double-digits since 2007. Today, most Democrats (59%) say that the reports of news organizations are often inaccurate; just 43% said this two years ago. Democrats are also now more likely than they were in 2007 to identify favoritism in the media: Two-thirds (67%) say the press tends to favor one side rather than to treat all sides fairly, up from 54%. And while just a third of Democrats (33%) say news organizations are “too critical of America,” that reflects a 10-point increase since 2007.


Like I said, no surprise, but one reason why some refer to them as the dinosaur media.

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