Quick flashback to July 2012:
Police say Holmes, 24, dressed head-to-toe in protective tactical gear, set off two devices of some kind before spraying the Century 16 theater with bullets from an AR-15 rifle, a 12-gauge shotgun and at least one of two .40-caliber handguns police recovered at the scene.
The suspect in the mass shooting at an Aurora, Colorado, movie theater screening of the new Batman film early Friday had colored his hair red and told police he was "the Joker," according to a federal law enforcement source with detailed knowledge of the investigation.
[...]
At least 12 people were killed in the rampage and 58 were injured, one fewer than earlier reported. Of those injured "nearly everyone was shot," Aurora Police Chief Dan Oates said Friday night, adding that a handful of people were hurt in the resulting chaos.
Less than a year later, management at the Goodrich Capital 8 Theaters, thought it would be a good idea to hire an actor, dress him in full tactical gear with a fake gun and send him into a movie theater on the opening weekend of Iron Man 3.
Movie goers who called 911 and the police who responded, believing there was an active shooter on the premises, didn't think it was such a good idea.
"We received a series of 911 calls stating that a man dressed in all black and body armor and a rifle was walking into Capital 8 Theaters," said Capt. Doug Shoemaker.
Officers thought they were responding to an active shooter investigation.
"Everything was in place, it's the opening night of a superhero movie, it's somebody walking in all-dark clothes, everything pointed to bad things about to happen," said Shoemaker. "There's really no good that can come of this."
Instead, it was all part of a publicity stunt for the movie opening. The man in tactical gear was an actor carrying a fake gun.
Capital 8 Theaters manager Bob Wilkins told ABC 17 News this was planned months in advance and only a few people were upset, but hundreds were entertained.
When asked if management took into consideration what happened in the the mass shooting at a Colorado movie theater, Wilkins responded, "Absolutely. That's my number-one priority every day. It's the safety and security of our guests."
ABC 17 News asked Wilkins if he had any regrets for allowing the publicity stunt and he said, "No, my job is to entertain people."
Evidently others didn't appreciate the theaters publicity stunt either and made that opinion know via social media which forced Goodrich Capital 8 to post an apology on Facebook Friday:
"We apologize and are sympathetic to those who felt they were in harm’s way with our character promotion for Iron Man 3. This was not a publicity stunt. We have worked with the Cosplacon group on many movies to dress up and help entertain our customers. We have had many complaints about the members dressed specifically as S.H.I.E.L.D. operatives carrying fake guns. We didn’t clearly tell our customers and some people didn’t realize it was for entertainment purposes only. We apologize that police were called to come out to our theater. We have a wonderful working relationship with the Jefferson City Police Department. Going forward we will take the necessary steps to make sure this doesn’t happen again. Security and safety for our customers is our number one priority."
Stupidest idea ever.