With polls showing that jobs are the priority issue, 92 percent of Americans believing it is extremely or very important, the timing of the new Romney ad "Believe In Our Future," is perfect and a clearly positive ad which should stand out in a campaign season where both Romney and Obama's majority of ads are negative in nature.
[WATCH]
Transcript:
MITT ROMNEY: “My own experience was I got the chance to start my own business. I know what it’s like to hire people and to wonder whether you’re going to be able to make ends meet down the road.
Freedom and free enterprise are what create jobs, not government. From those experiences, I went off to have the chance at running the Olympics in Salt Lake City in 2002. I came in and found that we had not only a scandal to deal with, but also a financial crisis to deal with. By the time the games were over, we had about a hundred million dollars that we put into an endowment there for the future of Olympic sport.
The real experience was in Massachusetts. I found a budget that was badly out of balance. We cut our spending. Our legislature was 85 percent Democrat and every one of the four years I was governor, we balanced the budget.
I want to use those experiences to help Americans have a better future.
We believe in our future. We believe in ourselves.
We believe the greatest days of America are ahead.”
VOICEOVER: “Believe in the America you built. Believe we can build it again.”
Romney needs positive ads like this which clearly contrast his views with Obama's without even having to mention Obama's name in the ads, as well as providing information for voters that do not know enough about his business experience.