Move Over Martha Stewart, There's a New Sheriff In Home Decorating

They called him "the Duke," and 30 years after his death, he's still an American icon and an influence on our society. Paintings, sketches, and figurines of John Wayne in character decorate millions of American homes. His movies are still in high demand on video and dvd, and almost any weekend you can find the Duke on television somewhere.

Now he's getting his own home decoration furnishing line.

Ethan Wayne, president of Wayne Enterprises, said, “We’re excited to have RWG Licensing working with us to bring the John Wayne brand into the home furnishings and accessories categories, and look forward to expanding our current licensing partnerships and products to include a lifestyles product line that he would be proud of.”

Wayne Enterprises holds sole licensing for John Wayne as a commercial brand, and has protected the Wayne image very closely in their business dealings in authorizing the likeness of the Duke for use. Wayne Enterprises also sponsors cancer research, treatment, and education programs.

It will be interesting to see what sorts of furnishings become available on the market as this venture begins. The influence of John Wayne is universal. With a film career that spanned some 50 years, Wayne is a Hollywood, and indeed an American, legend.

Once and Always, an American Fighting Man

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