Thursday, October 18, 2012

Obama Campaign Sending Fundraising Emails That Looks Like Bill Collectors

By Susan Duclos

The Obama campaign is flailing in more ways than one, the big bird fiasco failed, the women in binders Romney comment they hoped would somehow offend us women, didn't. National polls are showing Romney continuing to rise. Local polling is showing Romney within margins of error even in states that were supposedly safe for Obama, like Michigan. The electoral map is changing in favor of Romney.

The perfect storm is hitting the Obama campaign and in another questionable decision, team Obama is now sending out emails that seem as if they are coming from a bill collector.

H/T Weasel Zippers for saving a shot of the email, shown below:


Via Politico:

The Obama campaign is now resorting to bill-collector language to rouse folks on its email list who haven’t donated — a tactic that’s sparked some sharp blowback even among supporters.

A campaign email sent over the weekend provides the recipients with their customized “online giving history” that includes a 10-digit “supporter ID number.” That’s followed by a list of the recipient’s “most recent online donation” and “total amount donated online.”

The Obama campaign is now resorting to bill-collector language to rouse folks on its email list who haven’t donated — a tactic that’s sparked some sharp blowback even among supporters.
A campaign email sent over the weekend provides the recipients with their customized “online giving history” that includes a 10-digit “supporter ID number.” That’s followed by a list of the recipient’s “most recent online donation” and “total amount donated online.”

 n a season of countless campaign emails, this one seemed especially strident — even to seasoned professionals like Scott Goodstein, external online director for Obama’s 2008 campaign.

“The Obama team is smart and tests everything, but while squeaking out a little more cash, is it worth it if it turns off base supporters that are reading your narrative and doing the hard work?” Goodstein said. He described the appeal as “a ‘collection-style’ bill from the campaign's auditor.”

It is called panic folks and team Obama is making mistakes across the board.